Fantasmagorie

20 Person Team

June 2024 - August 2024

Unreal Engine

Social Media Marketing Manager

I sole-managed Needlepoint Productions' TikTok, Instagram, and YouTube. I edited videos and photos for posts that align with the producer's goals.

I stayed on top of trends and used TikTok's Analytics to discover what time our viewers were most active and similar content that they watch.

Through emailing, I collaborated with MadMorph with over 1.2 million followers on TikTok to make a teaser for our game release.

Steam Analytics

I gave viewers an insiders look at being a student game developer and some of the comedic glitches during our development process.

I created over 38 videos during 3 months. This was our most popular video at over 26k views catering to our Gen Z audience.

Anchor 1

With streamers spreading the word, a 161 people played it day-of-release and over 8.9k players have downloaded Fantasmagorie. I reached out to Twitch streamers playing our game and asked them how they discovered it. Most answers were "I saw it on Tiktok" or "It was under Free-to-play on Steam".

Creating a fanbase through social media interaction allowed us to reach over 3k wishlists prior to release on August 9th.